Custom Corrugated Boxes for Carry-On Trailer

Posted on 7/2/2024

Custom Corrugated Boxes for Carry-On Trailer      

               When Carry-On Trailer, the leading trailer brand in the United States, decided to refresh its packaging, it marked the beginning of a comprehensive overhaul of its retail strategy. Recognizing that their top-seller status was not evident to consumers, the marketing team seized the opportunity to enhance their shelf presence and brand visibility. What began as a seemingly simple packaging update quickly evolved into a mission to redefine how Carry-On Trailer products are presented and perceived in retail environments. 

               Box Style Matters            

               “We sell some weird-shaped things—heavy, often made of steel, and always rugged. Our packaging needed to be just as robust and reliable as our products,” said Scott Sittler, Chief Marketing Officer. “When we considered the store-level associates and their restocking challenges, we needed packaging that could handle our products' weight and durability demands. Sturdy, custom-printed corrugated boxes were the perfect solution."            

               Custom Boxes for Cost and Sustainability            

               The variety of corrugated box styles offered by Boxes by Design impressed Sittler and his team. Carry-On Trailer previously used clamshells and other plastic packaging that was prone to cracking, and if it were dropped, it often wouldn’t go back together. 

               “Our retail partners are excited about the solution because it improves the look of products on their shelves while also being more sustainable. The paper-based packaging helps us win on both fronts, and the fact that it is more cost-effective makes it even better.” Sittler said.             

               Custom Retail and Shipping Boxes to Increase Brand Awareness            

               In addition to the functional benefits, the visual appeal of custom corrugated boxes cannot be overstated. Custom cardboard boxes also provided additional branding opportunities. 

               Sittler continued, “Custom-printed corrugated boxes are sturdy and look great on the shelf. They provide more space to communicate, helping customers select the right parts and better positioning Carry-On as the market leader. The success has been so great that we’re transitioning many of our retail parts and accessories to a custom-printed box solution.” 

               Working Directly with a Corrugated Box Manufacturer            

               Carry-On Trailer is no stranger to corrugated packaging, having previously tried other custom box manufacturers. Sittler praised the collaborative approach with Boxes by Design, highlighting how they listened attentively and made valuable improvements to their initial designs. The partnership provided ample samples, allowing Carry-On Trailer’s in-house team to refine the fulfillment process effectively. 

               “What I love about this team is that they really listened. They took the packaging we had already designed and tweaked it to make it better. They listened to us better than any other partner,” Sittler said. 

               This close collaboration resulted in a packaging solution that not only enhanced brand presence and sustainability but also solidified their market leadership. The relationship has been highly productive, paving the way for future innovations in their packaging strategy.

               By evolving its custom product packaging, Carry-On Trailer is setting a new standard in the industry. Their commitment to quality and customer satisfaction continues to drive their success, solidifying their position as the #1 trailer brand in the United States. 

               Sittler is happy with the Boxes by Design relationship. “We look forward to transitioning more of our range to custom-printed boxes, continuing to elevate our brand presence on the shelf, and solidifying our #1 position in our customers’ minds.  Check out Carry-On Trailer online.